The North Face

The North Face 7 Summits Collection draws inspiration from the iconic peaks of the world’s seven continents, blending adventure-ready outerwear with street-smart style. Featuring bold graphics, warm fleeces, and innovative designs, this collection brings mountain-inspired cool to your A/W wardrobe. The shoot captures the essence of exploration with a high-tech aesthetic — models are photographed against brushed metal backdrops, surrounded by printed mood boards that evoke a 90s digitech vibe. Neon yellow/green accents, graphic grid overlays, summit icons, location coordinates, and ticker tape elements add a futuristic edge, emphasizing the spirit of adventure and the thrill of the climb.